Winning reliably is a system. Map a right-sized path from capture to submission, lock story before drafting, and thread compliance, pricing, and reviews to avoid last-minute thrash.
This topic helps you build a calm, repeatable proposal process that fits your firm. You’ll define go/no-go criteria and decision records, map phases from capture through submit, and assign clear roles (capture lead, writers, reviewers, production). We’ll lock the story with storyboards before heavy drafting, keep a living compliance matrix from day one, and thread pricing, assumptions, and exceptions through the same cadence so value is explicit—not a late surprise. You’ll design review gates (Blue for strategy, Pink for storyboards, Red for final draft; add Gold when fee/scope raises exposure) and add quality loops for proofing, graphics, and citations. We’ll cover timelines with buffers, version control and file hygiene, and a production plan with checklists and a submission rehearsal. The outcome is a right-sized process that reduces risk, preserves voice, and makes your differentiators unmistakable to evaluators.
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my library units
If you'd like to contribute new units to the library, go to your dashboard under the "contribute to the library" tab. Complete the form for your unit, which could be an article, video, interview, prompt set, template or exercise. Choose up to two topics for each unit. Your contributions will show here under "my library units".
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Organizations with a culture of learning are stronger and more successful. If you'd like to see your organization contributing units to the library, start by contributing yourself. Write articles and record videos on topics that interest you. If you have templates and exercises that have been useful to you in the past, share those, too. Your organization will follow your lead.
Twennie's library units
VIDEO: Designing a Proposal Process
AUTHOR
Twennie Founders
This Twennie hub video explores how to design a structured, repeatable proposal process that reduces stress, saves time, and increases win rates. It emphasizes assigning clear roles, creating three effort levels (minimal, usual, full), and using go/no-go reviews to set direction. You’ll learn to schedule realistic deadlines, run kick-off meetings, and develop win strategies, including Twennie’s Rapid Fire Methodology storyboarding exercise.
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PROMPT SET: Designing a Proposal Process Poll
AUTHOR
Twennie Founders
This prompt set is designed to be completed after watching Twennie’s Designing a Proposal Process video. It helps leaders poll their teams on which ideas and steps from the video they most want to adopt. Each question encourages reflection on practical changes—such as effort levels, go/no-go reviews, kickoff meetings, scheduling, reviews, and proofreading—to gauge how valuable each would be in their daily work. The responses will guide the leader in shaping a formalized proposal process that fits the team’s realities while embedding the best practices discussed in the video.
Purpose:
to poll the team on proposal best practices they believe add value and should be used regularly
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TEMPLATE: Designing a Proposal Process Exercise Template
AUTHOR
Twennie Founders
The Twennie Proposal Process Exercise Template is a practical companion to the “Designing a Proposal Process” video. It provides a step-by-step framework for building a consistent proposal process through six stages: exposing the team to best practices, choosing a medium, populating process lines, assigning responsibilities, and drawing the process. The template organizes tasks into three effort streams—minimal, usual, and full—each with distinct activities like go/no-go reviews, win strategy sessions, storyboarding, and color reviews.
